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CONFERENCE
6/7 (wed) 14:30-18:00



TALK EVENT
6/8 (thu) 15:30-17:00



CONFERENCE
The Latest Trends in Branding and Visual Creativity for Branded Movies
powered by Nestlé Japan

Filmmakers and high-profile creatives who have made popular commercials will discuss the current state and the future of branded movies. They will also look into the current issues with video marketing and offer solutions through a creative perspective.

Date
6/7 (wed)
Door opens
14:00
Time
14:30-18:00
Venue
Ebisu act*square

Access
Ticket

The capacity is limited, therefore the tickets will be draw.


Guest


Peter Grasse
Executive Producer, Dictionary Films

  • Details
    • Peter Grasse is an awarded producer who shaped the reputation of Asia-Pacific’s most dynamic production companies in New Zealand, Australia, Hong Kong, Singapore and most recently Japan. Born in Pennsylvania, Grasse arrived in the region as an anthropologist writing on the Ainu, Hokkaido’s indigenous people. Following a brief stint at Quaker City Mercantile in the USA & Germany, Grasse returned to Hong Kong as General Manager of Gyro Asia for client Puma AG. Traversing hemispheres in flight from the SARS epidemic, Peter joined Curious Film Auckland as General Manger in 2004. Soon thereafter he launched new Curious’s production offices in Sydney & Singapore to supply a growing global demand. Under his leadership, Grasse’s Australasian team was awarded 3 Grands Prix, 3 Gold Lions, the Cannes Film Festival’s Semaine de la Critique Grand Prix for Stephen Kang’s Blue, as well as being name Ciclope’s Asia Pacific Production Company of the Year from 2013 to 2015. Augmenting their commercial success, Curious also succeeded in seeing its feature, The Rocket, selected as the Australian entry to the Academy Awards, as well as sharing Oscar & BAFTA wins in 2015 as the distributor of Pawel Pawlikowski’s Ida in both Australia & New Zealand. Following the release of Curious-produced an NZ box-office record setting feature film Hunt for the Wilderpeople, Peter moved to Japan in 2016 in search of fresh thinking and new challenges. There, Grasse launched Dictionary Films Tokyo and soon produced film craft finalists the world’s top advertising honours. Grasse has chaired the film craft jury at Ciclope, Spikes and Award whilst also leading sessions on craft at advertising around the globe. For more than a decade Peter Grasse has produced some of the World’s most talked-about and awarded commercial campaigns. Having been ranked in the Top Three Production Companies of the Decade by BestAds, he continues to cultivate the Asia-Pacific region's most inspiring new talent.
      http://dictionarytokyo.com


Jani Guest
Executive Producer/Managing Director, Independent Films

  • Details
    • Jani Guest is the Managing Director of Independent Films, which she cofounded in 2002. Independent Films is a BAFTA winning production company responsible for some of the highest profile commercial advertising films of the last decade from the UK and Europe. The company’s roster of talent includes major international directors Guy Ritchie, Gary Freedman, Philippe Andre, Mark Osborne, Reynald Gresset, Shekhar Kapur, James W Griffiths and Cry Joji Fukunaga. Independent has produced over 650 commercial campaigns. It is one of the few production companies to have won both a Cannes Lions Grand Prix and a BAFTA. In 2011, it was responsible for the award-winning Write the Future World Cup Football campaign for Nike. The campaign attracted 12 million hits on YouTube in the first 48 hours and it has since become the most awarded commercial campaign in history. In 2013, Independent picked up the BAFTA for Best British Short Film for Room 8, a branded content film sponsored by Bombay Sapphire gin, and the only brand-funded short film to ever win such an award. It has since gone on to create commercial campaigns for major brands including Nike, Heineken and McDonalds.
      http://www.independ.net


Katsuyuki Motohiro
Film Director

  • Details
    • Katsuyuki Motohiro was born in 1965 in Kagawa Prefecture. After graduating from high school, he went to film school and began working in a production company. In 1996, he directed his debut, "July 7th, Hare." His feature film, "Bayside Shakedown 2" was the highest grossing live action Japanese movie on domestic screens in 2013. In addition to making films, he has also worked in TV, theater, animation, games, music videos, short films, and commercials. In 2017, he was appointed as festival director of the Sanuki Film Festival. Recently, he has directed "Maku ga agaru" which he also directed as a theatrical play. His recent works include "Ajin" (release in September, 2017) and "Donten ni Warau" (release in 2018.)


Yuki Saito
Film Director

  • Details
    • Yuki Saito studied film in Hollywood for eight years and returned to Japan in 2006. He went on to assist many famous filmmakers including Alejandro Gonzalez Iñárritu. He has won the Audience Award four times at SSFF & Asia. One of his works “Shabushabu Spirit” has been screened in over 50 countries. His work “PENGUIN NAVI” won a gold prize at the Cannes Lions International Festival of Creativity and he has continued to win awards at the festival for three consecutive years. He has also produced many branded movies including for Nestlé “Matcha!!!,” BURUBON “Zuruiyo Amasugikun!,” Nifty “Todoroki Mitsuru no Sennyukan,” & FUKUYA Fudousan “Localmi-ha no Uta.” His TV dramas “ROBOSAN” (14) and “Hiruno Sentozake” (16) were popular hits as well. In 2016, he directed and produced a modern version of “Koto,” which was originally written by Nasunari Kawabata. Yasuko Matsuyuki, Ai Hashimoto, Riko Narumi, Takeshi Ihara and Eiji Okuda were all aprt of the stellar cast. This film marked his feature-length branded movie debut.

New Branded Short by Nestlé Japan - Premiere Announcement

Nestlé Japan, the leader of video marketing in Japan, is premiering their new branded movie, which depicts the brand’s message, value and view. It was directed by actress Hitomi Kuroki, who made her directorial feature debut in 2016. Along with Kuroki, Kozoh Takaoka of Nestlé Japan will join to talk about this new branded movie.

Guest


Hitomi Kuroki
Actress
Film Director


Kohzoh Takaoka
Nestlé Japan Ltd, Representative Director,
President & CEO


Branded Shorts of the Year 2016

Branded Shorts of the Year 2017 Award Ceremony

Jury members of Branded Shorts will select Branded Shorts of the Year according to 7 criteria.

For Jury members
For Criteria



TALK EVENT
What are emotional branded movies? ~ Brand design across multiple media~

What could you do to attract a vast audience for your branded movies? How do you use different media effectively? Learn and experience how films from BRANDED SHORTS touch, amuse or impact our emotions in unique ways. Our guest speakers include producer of the prime-time TV show “DOWN TOWN DX" Jiro Nishida, and Creative Director of Dentsu Inc., Takatoshi Nakao. Take advantage of this exclusive, cutting-edge talk and make your branded movie viral!

Date
6/8 (thu)
Door opens
15:10
Time
15:30-17:00
Venue
Andaz Tokyo Andaz Studio

Access
Ticket

This event is only in Japanese.


Guest


Takashi Matsuo

  • Details
    • Born 1960 in Hyogo, Japan. Takashi graduated from a plastic arts course in Osaka University of Arts, majoring in design. In addition to to his career as an actor, TV personality, narrator and columnist, he owns a curry restaurant PANNYA in Tokyo. His book "Tokyo kunekune" has been published from Tokyo shimbun shuppankyoku.


Takatoshi Nakao
Creative Director/Director, Dentsu Inc.

  • Details
    • Takatoshi Nakao has produced "Otona AKB" & "AKB48 Manami Eguchi," which were huge hits in Japan. He has won many prizes here & internationally including prizes at Cannes Lions.


Jiro Nishida
YOMIURI TELECASTING CORPORATION

  • Details
    • After "11PM" & "EX Televison," Jiro Nishida directed "DownTown DX" which has been broadcasting since 1993. He produced many popular segments such as "Star Hassoujiten" and "Shityousha ha mita,” and developed them into long running programs which have been on air for over 20 years. Since January 2015, he has worked in the Development Department as Chief of the Sales Planning Department.


Tetsuya Bessho
President, Short Shorts Film Festival & Asia

  • Details
    • Tetsuya Bessho made his Hollywood debut with the film "Solar Crisis" (1990) and has since performed in stage productions such as "Les Miserables”. He is the president and founder of SSFF & ASIA and has received numerous awards including the 63rd Yokohama Culture Award. He is currently a VISIT JAPAN Ambassador and designated member of Japan’s Ministry of Foreign Affairs, where he manages the overseas promotion of “Japan.”

※Guest is listed in order of the Japanese phonetic alphabet.
※Guests are subject to change.



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