【Branded Shorts 2018 Shortlisted】Paro(インド)

【Branded Shorts 2018 Shortlisted】Paro(12:00/インド/2018)
 
広告主:HP Inc
監督: Aniruddha Sen
CD: Sainath Saraban
広告会社:HP Studios + Simple Creative Inc.
制作会社:Electric Dreams Film Company
 
【Plot Summary】
Paro, the young daydreamer at the center of this short film, can’t help but see stories all around her. She’s constantly writing and drawing — during class and under the covers in bed at night. Her creative passion draws her attention away from schoolwork, leading to a confrontation with her parents and her teacher, who confiscates Paro’s beloved journal. But when the teacher reads the girl’s stories, she sees the magic in the world Paro has summoned up — and the importance of helping her find her voice. Released on International Women’s Day, Paro succinctly reminds us how crucial it is to encourage the creativity of young girls across the world and to keep encouraging them to follow their dreams.
 
【Contextual explanation】
In countries like India, creativity amongst young girls has traditionally been frowned upon. The societal thinking is that if a girl is not serious about academics, then she is no good. She has no future. To pursue a creative path is a tough and uphill struggle for a girl child in non-urban parts of countries like India. Severely frowned upon and most of the time, a dream that is pursued against all odds. More often that not, a dream that stays unrealised. Paro strives to capture this reality and give much needed hope.
 
【Purpose】
The purpose is to encourage the many young girls and their families across India, and maybe even the world to help pursue these dreams, as they can make a difference to the world in the future. Helping spread this message on ground is Girl Rising – a renowned organization that works with young girls and their needs across the world.
 
【Message】
The purpose is to encourage the many young girls and their families across India, and maybe even the world to help pursue these dreams, as they can make a difference to the world in the future. Helping spread this message on ground is Girl Rising – a renowned organization that works with young girls and their needs across the world.
 
【Creative strategy】
The purpose is to encourage the many young girls and their families across India, and maybe even the world to help pursue these dreams, as they can make a difference to the world in the future. Helping spread this message on ground is Girl Rising – a renowned organization that works with young girls and their needs across the world.