Branded Shorts 2017 REPORT

【Branded Shorts 2017】
 

Submitted 256
Nominated 36 (International:11、National:25)
Branded Shorts of the Year Winners 2(International:1、National:1)

 
 
【Branded Shorts of the Year 2017 Winner】
<International Category>
 

 
 
『Notes』
Canada/3:49/2017
Client:Take Note  
Director:Chris Booth & Joel Pylypiw
Agency:BBDO Toronto
Production Company:Skin & Bones
 
Comment
“Notes” depicts written conversations between a married couple. The story shows the many ups-and-downs the two go through from their dating days to their elderliness. The scenario illustrates affluent love and resonates strongly with the audience. With its absolutely simple pictures – their hands and notes left for each other – their lives are presented in a realistic way. Cleverly designed details trigger our imagination: Pens change as time passes only before the couple gets older, which makes us wonder if it is because they have found a durable pen or it is because writing has become more difficult.

 

For other nominated works for International Category, please click here

 
<National Category>
 
02_TOYOTA_WORLD IS ONE_thumbnail (1)
『THE WORLD IS ONE FUTURE, JAPAN, SOUTH AFRICA, AND AUSTRALIA』
Japan/3:00/2016
Client: TOYOTA MOTOR CORPORATION
Director: Akira Nagai (JAPAN)/Daisuke Kobayashi (SOUTH AFRICA・AUSTRALIA)/Koichi Iguchi (FUTURE)
Agency: DENTSU Inc.
Production: Spoon Inc.
 
Comment:“THE WORLD IS ONE: FUTURE, JAPAN, SOUTH AFRICA, AND AUSTRALIA” is a narrative set in four different times and places. Stories about love and friendship of young men are depicted in a split screen movie, using the same camera work, same angles and same acting. It demonstrates so effortlessly that we are all the same. In addition to uniquely synchronizing four pictures, the film emphasizes that passion for cars, friendship and love are universal. The message ”What is essential won’t change based on time and place: What wows us won’t ever change” will surely reach the audience.
 

For other nominated works for National Category, please click here

 
 
【Branded Shorts 2017 Jury members】
 

Jury
 
Yoichi Sai (Film Director) *Jury President
Kamiko Inuyama (Essayist)
Jun Kitada (President, Condé Nast Japan)
Kosai Sekine (Film Director)
Takuma Takasaki (Executive Creative Director, Dentsu Inc.)
Fumitaka Takano (Creative Director/Communication Architect, ADK Tokyo)
Morihiko Hasebe (Executive Creative Director, Hakuhodo Inc.)
Ū-ki Yamato (Film Director)
Isao Yukisada (Film Director)
 
For more details about the jury, please click here