【Branded Shorts 2018 Shortlisted】Love U, XOXO(Thailand)

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【Branded Shorts 2018 Shortlisted】Love, XOXO(11:44/Thailand/2017)
Client: IPAT Company Limited
Dir: Thitipong Kerdtongtawee
CD: Nopparat Wattanawaraporn
Agency: iSM Bangkok Company Limited
Production: Hellofilmmaker Company Limited
 
【Plot Summary】
Love U, XOXO is a romantic thriller film. It begins with a romantic situation where a girl is stuck in an elevator with her dream guy. The film later reveals that her dream guy turns out to be a psychopath who tries to rape her. It, then, turns into a thrilling situation that she has to survive from that fear.
 
【Purpose】
‘NoGecko,’ a lizard repellent spray brand would like to communicate to their target consumers who are mostly women about fears. This film is created to communicate about fears through a ‘love story’ in a romantic situation that women usually like. The story starts with a girl gets stuck in an elevator with her dream guy. It then twists to a ‘thriller’ situation that her dream guy turns into a psychopath who tries to rape her. This is to deliver the message that Fear is closer than you think and it might strike you anytime just like the lizards that women may have to deal with every day. So they have to be prepared, ready to fight with the ‘fear’ and ‘NoGecko’ would like to be a part to help you fight your fear.
 
【Messaga】
‘Love U, XOXO’ is a romantic thriller film that starts with a romantic situation to make women target audiences enjoy the love story. A girl gets stuck in an elevator with her dream guy she has a crush on then the story twists to crush that day-dreaming by turning the guy into a psychopath who tries to rape her. It turns into a thriller situation that she has to survive from. The message reveals towards the end Fear…is much closer than you think.