Traditional communication strategies become less effective in forming consumer engagement. As the way we communicate changes, an increasing number of companies are breaking into movie marketing. “Branded movies” are especially unique in that they are committed to produce value for consumers with the power of storytelling and entertainment while reflecting on a brand’s philosophies and ideas. SSFF & ASIA launched BRANDED SHORTS in 2016 to introduce successful branded works.

SSFF & ASIA has built a network of more than 50,000 filmmakers/creators and production companies that it has collaborated with over years, and another network of ad agencies and clients that it has started collaborated with as the launch of BRANDED SHORTS. The festival aims to connect these four parties and boost each business. Addition to the international short film festival, we aim to create the possibility of short film while consolidating its position as the only international festival for advertising works in Japan.