AWARD

Introducing this year’s award-winning works.

2026 Award

Branded Shorts of the YearInternational Competition

Award given to the best BRANDED short film from outside Japan chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.

Feel

A woman’s everyday life unfolds through intimate images of her hands-caring, connecting and creating. Gradually, these gestures lead naturally to breast self-examination, suggesting that knowing how to touch ourselves is simply an extension of how we touch the world.

Clientcheckyourbreasts.today

Agency-

ProductionBonkers United, division7, SMUGGLER

Judith Veenendaal / 0:03:08 / Netherlands / Branded Movie / 2025

Branded Shorts of the YearNational Competition

Award given to the best Japanese BRANDED short film chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.

Even Though No One is to Blame

As he prepares to graduate from university, a young man decides to come out to his parents. Nervous and unsure of how they will react, he is surprised when the conversation ends more easily than expected. Yet a small remark in the tense silence cuts deep.

The story gently portrays the emotions on both sides-the courage it takes to speak and the uncertainty of those who receive it-as a simple wish to “live together” transforms family confusion and conflict into the beginning of a new relationship.

ClientMarriage For All Japan

Agency-

ProductionSPOON Inc.

Ayumu Omori / 0:10:25 / Japan / 2025


HR Competition HR Best Short Award

Award given to the most engaged short film based on the criteria of Purpose, Corporate Appeal and Culture, Message, Sustained Viewing, Originality, and Memory Retention chosen from branding perspectives that lead to recruitment.
For Their Final Jouney #32-34"Even demons cry"

“For Their Final Jouney” is a 50-episode short drama based on the true story of Tokuhisa Tomiyasu, founder of Tear Inc. At 18, Tomiyasu entered the funeral industry, where a chance encounter with his senior colleague Fujita changed the course of his life. Through countless encounters with death and farewells, he grew, eventually founding his own company and taking it public on the Tokyo Stock Exchange.

This episode focuses on the funeral of a yakuza boss’s son, exploring the different emotions of his father, mother, and lover as they each come to terms with his death.

ClientTEAR Co., Ltd.

AgencyTBS Sparkle, Inc.

ProductionTBS Sparkle, Inc.

Miyatake Yui / 0:14:34 / Japan / Branded Movie / 2025

The 15th Visual Tourism Award, Japan Tourism Agency Commisioner’s Award

Among tourism promotional films, movies, and videos produced in all 47 prefectures in Japan, the Visual Tourism Award, Japan Tourism Agency Commissioner of Tourism Award will be given to the most creative, promotional, and topical work, based on the perspective of tourism promotion.
FukuFuku Map

Sophie, a French philosopher, visits Fukushima for the first time to attend a friend’s wedding. Unable to speak the local language and having lost the map she was relying on, she finds herself guided by a mysterious ”friend” and a single ”map” on a journey with no clear destination.

Through unexpected detours and encounters along the way, Sophie discovers traditions and culture that have been passed down from generation to generation. As her journey unfolds, she finds the words she wishes to share with the friend she is about to reunite with.

ClientFukushima Prefecture

AgencyYamakawa Printing Co., Ltd.

ProductionTohokushinsha Film Corporation

Sunao Katabuchi / 0:10:53 / Japan / 2026

Personal Branding Award

This award is presented to individuals who express their identity, values, and vision through visual filmmaking, and whose content captivates audiences and serves as an effective form of personal branding.
Kazu Languages / KELO

Public Impact Award

Award given to a work, project, or individual that has generated significant social impact and buzz through branding using video.
SEKAI NO OWARI 「THE CINEMA」